Executive marketing strategy for founder-led companies across British Columbia and Canada, scaling from $1M to $5M, without the full-time hire.
Most founders at $1M to $5M aren't bad at marketing. They've just been executing without a strategic layer connecting everything.
You're the de facto CMO by default, not by design. Every marketing decision lands on your desk.
You have agencies or freelancers doing things, but no one owns the strategy that directs them.
You're spending on marketing but can't articulate what's actually driving your revenue.
You know something's broken. You just don't know where to start fixing it.
"If you're still leading all of your marketing, you're the bottleneck."
Gabby James, CLEAR CMOA proprietary five-stage framework that gives your marketing a structure, a strategy, and something to measure. Every engagement runs through it.
Define who you are, who you serve, and why you're the only logical choice. Without this, everything else is noise.
Audit your competitive position, spend, and what's actually driving growth, vs. what you think is.
Build the 2–3 channels that will actually drive growth. Stop spreading zero strategy across six channels.
Align your team, vendors, and budget around the engine. Strategy without alignment is just a doc no one reads.
Track, measure, and iterate. Make marketing accountable to business outcomes, not vanity metrics.
Three ways to work together. Each built around where you are right now.
A precise diagnostic across your channels, messaging, spend, and team, delivered as a branded executive report with a prioritised action plan.
I function as your CMO: setting strategy, directing your team, and keeping marketing connected to your revenue goals. You stay in control without being the bottleneck.
Full-immersion. 90 days. Your entire marketing function (strategy, team, and execution) rebuilt and aligned. Capped at 2 clients per quarter.
I'm Gabby James, the Fractional CMO behind CLEAR CMO. After 10+ years of executive marketing across British Columbia and Canada, I built the CLEAR Method™ for one reason: founders shouldn't be carrying marketing decisions they never should have owned. Based in the Okanagan, I work with founder-led companies in Vancouver, Victoria, Kelowna, and across BC. You go back to being a founder. I own the marketing.
The CLEAR Diagnostic is 25 questions every founder should be able to answer about their marketing. Most can't. Find out where yours is breaking down.
Practical strategy for founders who are done guessing. New posts on marketing, positioning, and growth, written from the CMO seat.
British Columbia founders scaling from $1M to $5M are increasingly choosing fractional CMOs over full-time marketing hires. Here's why the math is changing in BC, what a fractional CMO actually does, and what to look for when hiring one.
LeadershipMost founders accidentally become their company's de facto CMO. Here's the hidden cost, paid in strategic dilution, decision fatigue, and team development debt, and how to recognize when it's time to hand it off.
Marketing StrategyMost founders aren't bad at marketing. They're executing without a strategic layer connecting everything. Here's what that pattern looks like, and exactly how to break it.
Fractional CMOMost growing companies hire an agency when what they actually need is a fractional CMO. Here's how to tell the difference, and make the right call for your stage.
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30 minutes. We look at your marketing, find the gaps, and map a path forward. No pitch. No pressure.
Free · No commitment · 30 minutes · Calendly
Based in the Okanagan, working with founder-led companies in Vancouver, Victoria, Kelowna, and across BC. Available remotely throughout Canada.